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BELSTAFF X INEOS BRITANNIA

RISE TO THE CHALLENGE

Introducing the Challenger Collection – created in collaboration with the INEOS Britannia sailing team for the 37th America’s Cup.

This is our second collaboration with the INEOS Britannia sailing team, who are the ‘Challenger of Record’ in the upcoming America’s Cup in Barcelona. They’ll be led to the finish line by Team Principal and Skipper Sir Ben Ainslie – one of the most successful British sailors in Olympic history.

“It’s about teamwork in the America’s Cup. Communicating well is absolutely critical. Also, being at one with the conditions of Mother Nature and sharing the same common goal – in our game, that’s obviously trying to win.”


– Sir Ben Ainslie

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A FRESH PALETTE

Clean, crisp shades of Sail White and Harbour Grey are highlighted with flares of orange – taking cues from the boat’s hull and sails. 

Inspired by the advanced design of the team’s AC37 race boat “Britannia”, the sharp, modern and modular collection features premium technical materials, laser-cut seams and elements that can be adapted to changing weather conditions.

“I’m fond of the phrase, ‘Luck is preparation waiting for an opportunity’. When the chips are down, preparation pulls you through the tough moments.”


– Sir Ben Ainslie

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