About us

Our Story

WHO WE ARE

Founded in 1924, we are a British modern heritage brand with a rich history of moving people forwards. Built on 100 years of outerwear excellence and motoring innovation, we have equipped successive generations with lasting apparel for life's pursuits.

Over the decades, we have designed protective suits for racing drivers to give them the confidence to go faster. We've developed windproof smocks for Marines to help them weather the storm. We've created insulating clothing for mountaineers so they can venture farther.

One thing is at the heart of all these endeavours: an independent spirit.

WHO WE ARE

HOW IT ALL BEGAN

Belstaff Manufacturing Ltd was born in Stoke-on-Trent, Staffordshire, at a time when leisure pursuits were becoming more accessible and more liberating. Our founders, Eli Belovitch and Harry Grosberg, were pioneers who pursued new fabric technologies, particularly for waterproofing.

At the time, the cotton industries of the north of England were faltering, but with Belstaff, Eli and Harry created new opportunities. A business that was started by two hard-working Jewish immigrants has now grown to become a brand entrenched in British history and culture.

HOW IT ALL BEGAN

100 YEARS OF DISCOVERY


From our Staffordshire beginnings to today, there have been many chapters in Belstaff’s century-long legacy. We have evolved, adapted and endured, but the foundations of the brand remain unchanged: Britishness, innovation and adventure.


Made in partnership with Mosaic Films

A MODERN LENS ON OUR HERITAGE

Beginning with the reopening of our flagship on Regent Street in London in September 2023, our stores are being reimagined to represent a new chapter in our product and design evolution. The concept is based on the notion of a “future garage” and takes inspiration from our varied motoring history while imagining what this means in a new era.

HOW IT ALL BEGAN
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