PHOENIX DAY

OLD IS GOOD

In partnership with Age UK, we have an ambition to help older people thrive.

BUILT TO LAST

In 2022, we launched our 'Old is Good' campaign, because we believe that years earnt and wisdom gleaned are something to be celebrated. At Belstaff, creating products with longevity has been at the heart of our mission since 1924.

This Phoenix Day, we're partnering with Age UK to support their vital work. Age UK is the UK's leading charity supporting older people who are most in need.

THE FACTS

2.1 MILLION

Older people in the UK live below the poverty line, often struggling to afford basics such as adequate food and heating.

1.6 MILLION

Older people in the UK do not have access to the care and support that they need.

ALMOST A MILLION

Older people in the UK often feel lonely.

LOOKING FORWARD

We understand that lasting change is only achieved through ongoing support. This is just the beginning of a longstanding partnership with Age UK, and one of many initiatives of this kind to come for Belstaff.

We are a brand built on and propelled by our community of independent spirits, and we are committed to creating meaningful impact on the lives of older people.

Age UK, registered charity number 1128267

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