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Regent Street: Our new flagship store

2019 has seen big changes for our stores in Spitalfields, Munich and Glasgow, and this September we make our biggest move to date – opening a new flagship store in a beautiful Grade II listed building on London’s Regent Street.

Home to a vibrant mix of new independents and long-established brands sitting alongside award-winning restaurants, and with the buzz of nearby Soho in the air, Regent Street offers much more than a simple shopping experience.

Which makes it the perfect site for our new home, because Belstaff Regent Street is much more than a simple shop. It’s a community-focused hub from which we’ll be building exciting partnerships with our new neighbours.

We’ll also be making the most of our permanent in-store hand-waxing service on the ground floor. We’ve been breathing new life into old jackets for years as part of our focus on sustainability, and now we’re helping customers to do the same. Regular ‘How to Care’ classes, will focus on re-waxing and repairing and, if you can’t make it down for these, don’t worry, we’ll be filming and sharing the sessions far and wide.

As well as somewhere to discover our newest collections and iconic pieces, Belstaff Regent Street is a place to meet up and hang out. Recharge your batteries with a barista coffee or a perfectly prepared G&T in our seating area and soak up the atmosphere while we push back the furniture to host curated events, from exclusive screenings to special podcast recordings and plenty more to come. We’ll keep you posted…

Meet the Team: Belstaff Regent Street


General Manager, London Stores

After quitting a job to go travelling, I came back to London and started working for Belstaff – my dream job! When not at work you’ll find me in the gym or watching Spurs play, as I’m a season ticket holder.

Belstaff suits my lifestyle. I have a jacket for all weathers and every occasion, but my favourite is the MarvingT 2.0 leather jacket. It works with so many outfits, from midi skirt and heels, to jeans and trainers.


Customer Experience Manager

I ran my own fashion collection in Italy before moving to London looking for a job. I had always wanted to live in a big city so, after Milan and New York, I moved to London.

My favourite Belstaff piece is the Trialmaster Panther Jacket. It makes me feel confident when I put it on and it’s versatile, too. I wear mine every day – perfect with a mandarin collar shirt, chinos and trainers.


Sales Associate/Visual Merchandising Ambassador

I spend a lot of time in and around London. I love the character and sense of community you get in a city that can feel so vast

The Marving T Coat is a standout for me. My style is urban, minimal and comfortable and I love a leather jacket, so it’s the perfect everyday autumn piece.


Store Supervisor

I moved to London from a small village in Italy and travel around England a lot in my spare time.

Since I’ve lived in London my style has more variety, from streetwear to business/casual. The Glenn suede jacket is my favourite piece from the new collection – it makes me feel comfortable and cool. It’s easy to pair with trainers and jeans and it’s a must-have for winter!


Sales Associate

My style is casual, comfortable and a little bit alternative. I love pieces that are understated but unique. The Amelia jacket is my favourite – the flattering cut makes any outfit look great. I'd pair it with jeans and a basic tee for an effortless look during the day that can easily be worn into the evening. 

When I’m not at work, I enjoy travelling. I went canyoning in the Austrian Alps on a whim – it was terrifying! Closer to home, I like the park in Hanover Square, really close to Regent Street. It's a nice place to have a morning coffee and read a book or people watch.