Introducing our new collaboration, bringing the freedom of the ride to the everyday. The collection taps into the renegade spirit at the heart of both brands, influenced by the communities that have shaped motorcycle and streetwear culture across generations.
“BOTH MIKE AND I GREW UP ADMIRING BELSTAFF. WE HAD A CLEAR VISION FROM THE OUTSET, WITH REPRESENT BRINGING A FRESH, STREET-INSPIRED AESTHETIC TO BELSTAFF’S HERITAGE.”
GEORGE HEATON, FOUNDER AND CREATIVE DIRECTOR, REPRESENT
Captured by REPRESENT, the campaign contrasts clean studio shots with an industrial landscape on the outskirts of Manchester – the city where the idea for both brands was first sparked. British Enduro riders cast by Belstaff reference the independent spirit driving modern motorcycling.
