PHOENIX DAY

OLD IS GOOD

In partnership with Age UK, we have an ambition to help older people thrive.

BUILT TO LAST

In 2022, we launched our 'Old is Good' campaign, because we believe that years earnt and wisdom gleaned are something to be celebrated. At Belstaff, creating products with longevity has been at the heart of our mission since 1924.

Building on this ethos, we are proud to have Age UK as our longstanding charity partner – the UK's leading charity supporting older people who are most in need. Each Phoenix Day, we donate 10% of the profits from the sale to Age UK and their mission.

THE FACTS

1.9 MILLION

Older people in the UK live below the poverty line, often struggling to afford basics such as adequate food and heating.

1.6 MILLION

Older people in the UK do not have access to the care and support that they need.

ALMOST A MILLION

Older people in the UK often feel lonely.

LOOKING FORWARD

We understand that lasting change is only achieved through ongoing support, which is why we intend to uphold this partnership with Age UK for years to come.

We are a brand built on and propelled by our community of independent spirits, and we are committed to creating meaningful impact on the lives of older people.

Age UK, registered charity number 1128267

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