Belstaff introduces a major new partnership with the Ineos Team UK for the 36th America’s Cup

We are delighted to announce that we will be creating the official capsule wardrobe of the British sailing team – led by Olympic hero and new Belstaff ambassador Sir Ben Ainslie – as they prepare for the race of a lifetime.
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You’d be forgiven for thinking that the America’s Cup is a US institution but, despite its patriotic name, the prestigious sailing competition actually started in English waters. In August 1851, Commodore John Cox Stevens of the New York Yacht Club challenged the Royal Yacht Squadron to a race around the Isle of Wight. Competing for the Hundred Guinea Cup (as it was originally known) – as well as the approval of Queen Victoria, who was watching from the sidelines – the American team sailed to victory, founding what is today the world’s oldest international sporting trophy.

As he crossed the finish line on that thrilling summer’s day, Cox Stevens snatched victory from the hands of the British, and over the course of the competition’s near 170-year history the top prize has still eluded the country where it all began.

But now it’s time for a change of fortune.

This autumn, Belstaff is delighted to announce a major new partnership with Ineos Team UK, the official British challenger for the 36th America’s Cup. A first for Belstaff, this partnership has been made possible through our shared parent company, Ineos. Belstaff and Ineos Team UK align on our shared principles of ambition, entrepreneurship and the desire to build a legacy. We will follow the team as they prepare to bring the cup home for the first time in sporting history.

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Spearheaded by Olympic champion and newly appointed Belstaff ambassador Sir Ben Ainslie, the 16-strong Ineos team is made up of the finest sailors in the sport – a dynamic mix of experienced and emerging talent alike. Sir Ben Ainslie is known as the most successful sailor in Olympic history. As well as having five Olympic medals under his belt and being crowned World Sailor of the Year four times, Ainslie is no stranger to the America’s Cup, having scooped the prize with the Oracle Team USA in 2013.

The capsule collection will be available from spring next year, in the meantime our autumn-winter 2019 collection has just landed with plenty of naval inspired wardrobe staples. The new season collection takes sartorial cues from Belstaff’s military heritage as outfitters to the Royal Navy. Classic military silhouettes, as seen in the Milford Coat and Naval Peacoat, are offset by cosy rollneck sweaters and statement dry wax cotton jackets in red and ‘Gurkha’ yellow, providing both comfort and style.

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